SEO(Search Engine Optimization) Master Course Free 2022
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What is SEO?
Search engine optimization is the practice of positioning your website to rank higher on a search engine results page (SERP) in order to attract more visitors (SEO). It is typical to strive to rank on the first page of Google results for search phrases that are most significant to your target audience.
Lesson 1. Evolution of Search Engines
The mystery of search engine algorithms begins to unravel when one studies their history. From 1994 through 2003, brilliant software engineers combined Mathematics, English, and organization skills in an effort to help users find what they needed on the Internet.
Lesson 2. SEO Vs SEM
When one examines the history of search engine algorithms, the riddle begins to unfold. From 1994 to 2003, talented software programmers blended Mathematics, English, and organisational talents to assist Internet users to discover what they needed.
Lesson 3. Keyword Research Basics
Step 1: Based on what you know about your company, make a list of significant, relevant subjects. ...
Step 2: Insert keywords into the subject buckets. ...
Step 3: Recognize and Analyze How Intent Influences Keyword Research. ...
Step 4: Look up relevant search phrases. ...
Step 5: Take use of keyword research tools.
Lesson 4. Checking SEO Traffic in Google Analytics
Log in to your Google Analytics account to see your traffic channels. After that, go to Acquisition » All Traffic » Channels. Alternatively, in Google Analytics 4, navigate to Acquisition > Traffic acquisition. The report will show you the many sources that visitors utilise to access your website.
Lesson 5. Adding a Website Inside Search Console
Log in to your Google Analytics account to see your traffic channels. Then choose Sign in to your Google account. ...
Go to the Google Webmaster Tools page.
"Add a property" will appear.
Select "Website" from the drop-down menu and input your website's URL. ...
Select "Continue."
Lesson 6. Setting Up the Preferred Website Version
The preferred domain option allows you to specify whether you want URLs from your site crawled and indexed using the www version of the domain.
Lesson 7. Fetch as Google for Quick Indexing
Sign in to Google Search Console, choose the website you wish to work on, and expand the "Crawl" link on the left side navigation bar. Then click the "Fetch as Google" option. You'll see a text area that starts with your domain name. This is where you'll enter the URL of the page you want Google to index.
Lesson 8. Security and Malware Prevention for Good SEO
Malware is commonly defined as malicious software with distinct features that affect Windows and Mac operating systems, mobile devices, servers, IoT devices, and so on. Some malicious software, such as the open-source word editing programme WordPress, targets certain apps. This is referred to as SEO malware injection.
Lesson 9. Search Analytics and Keyword Analysis
The technique of examining the keywords or search phrases that attract people to your website via organic and paid searches is known as keyword analysis. As a result, keyword research is the beginning point and foundation of search marketing initiatives.
Lesson 10. Crawl Data Sitemaps and URL Parameter
URL parameters are values that are dynamically set within a page's URL. This allows a single page to display an endless number of views. By modifying or ordering a page in a specific way, active parameters might affect the content for users.
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💡Bonus Video Scaling Search Traffic with Long Tail Keywords
🔗Direct: Link Video Course.
Tags: What is SEO, How SEO works, SEO Master course, SEO, keyword finder, Google SEO,